VEVO has finally worked out the kinks in its content deals, and will be launching December 9th. It is a new music video website concept, with room for artist-related interviews, clips, stations, performances, and other formats and is a venture currently involving Universal Music Group, Sony Music Entertainment, YouTube, and Abu Dhabi Media Co.
I am really excited to see how this will change the way we watch music videos, since MTV and Much Music decided that music doesn't matter as much as Reality TV, and Youtube is a clumsy portal for following artists. As a lover of music videos, I really hope that VEVO fills the void that Much Music left.


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