Last night a magical world was created in Paris to celebrate the launch of Sonia Rykiel pour H&M.

The Grand Palais, one of the city’s most famous buildings, was transformed into a Parisian fantasy land for around 2,000 guests. Among them were stars such as Jean Paul Gaultier, Ellen von Unwerth and Emanuelle Béart, who walked through an enchanted forest before arriving at a recreation of Saint Germain, the spiritual home of Sonia Rykiel. Then, seated under a specially made Eiffel Tower, guests were given a preview of the Sonia Rykiel pour H&M lingerie collection, which debuts in around 1,500 H&M stores worldwide from December 5, as well as the knitwear collection for women and girls, which arrives in around 200 stores on February 20, 2010.

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